Peco flats

Overview

Peco Pointe Luxury Lofts needed a refined identity system to elevate its presence as a modern residential property. The goal was to create a brand that matched the building’s architecture—clean, upscale, and built around comfort. The project included interior signage, exterior visuals, print collateral, and brand direction to help unify the resident experience.

Objectives

• Develop a cohesive visual identity for a luxury residential property.
• Create interior and exterior signage emphasizing clarity and simplicity.
• Design marketing assets aligned with the property’s modern aesthetic.
• Ensure wayfinding and resident information systems are clean and intuitive.
• Build a brand foundation suitable for long-term property use and updates.