Description

Designed the visual identity for Feather & Key Espresso Bar, a brand built around delivering a refined coffee experience with a focus on craft, connection, and atmosphere. The identity strikes a balance between modern sophistication and approachable warmth, reflecting the artistry of espresso culture and the inviting nature of a community gathering space. The logo icon draws inspiration from the elegance of a feather and the timeless symbolism of a key—combined into a clean, contemporary mark that conveys both refinement and discovery. The broader identity system incorporates a rich, natural color palette, elevated typography, and supporting design elements that create a calm yet engaging environment. The branding was developed to seamlessly extend across packaging, signage, digital platforms, and in-store experiences, ensuring a cohesive and memorable presence as the business grows.