Description

As part of my work at The Artisan’s Place, I partnered with Bluff City Canoe Club to bring their new logo to life through branded gear and apparel. I translated the identity I designed into versatile creative assets—developing layouts for merchandise, social graphics, and promotional materials that kept the look consistent across every platform. Each piece was tailored to its medium while maintaining a cohesive, on-brand visual system. From designing apparel-ready graphics to refining print layouts, I ensured the deliverables were bold, functional, and polished. The final collection not only elevated their new brand identity but also generated excitement among members, strengthening both visibility and community pride.