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Creative and Art Direction, Identity Design, Logo Design, Packaging Design
At Woolfield, I design with precision and intention — combining typography, color, and structure into a cohesive system that embodies timeless elegance. Each element, from bold type to layered patterns, is arranged to create a refined visual language that feels both modern and enduring.
Description
At Woolfield, I approach design as a balance of form and feeling. Every element — from the refined typography to the carefully chosen color palette — is arranged with intention, creating a rhythm that feels timeless yet modern. The bold contrasts and delicate typographic strokes work together to guide the eye, while layered patterns and textures add depth and continuity. Each graphic element is placed to carry both elegance and strength, allowing the identity to feel cohesive across interiors, landscapes, and print. My goal is not only to craft beauty, but to build a visual language that feels elevated, memorable, and unmistakably recognized.
Scope of Work
This focuses on the overall vision of the project — guiding how typography, color, patterns, and structure come together into a unified and elegant identity.
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Here, the work establishes a complete design system, ensuring every visual element — from logos to type choices — reflects the studio’s personality and core values.
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The creation and refinement of the Woolfield mark (the lamb and floral emblem) ensures it functions as a timeless, flexible brand symbol across all applications.
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Patterns, textures, and logos applied to physical touchpoints (like bags, wraps, or signage) extend the identity beyond digital into tangible, memorable brand experiences.
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©2025 Christopher Davis and Respective Brands
